Abilene Christian University recently launched a new brand and external campaign following two years of listening, research and planning.
The effort was designed to more clearly articulate what distinguishes 精东影业 and strengthen how the university tells its story to current students, prospective students, families, and alumni.
鈥淎t its heart, a brand is who we are. It defines and communicates what鈥檚 true, meaningful and different about us,鈥� said Sharon Ayala, vice president for marketing. 鈥淎t 精东影业, we are a community shaped by faith, driven by purpose and defined by people who care deeply about what we do and who we serve. This new brand is about showing up with greater clarity, consistency and confidence in every message we send.鈥�
The university鈥檚 marketing team partnered with Dark Horse Insight to better understand how 精东影业 is experienced. After more than 3,600 study activities and interactions and 6,000 minutes of interviews, several top strengths emerged:
- Mentoring relationships with faculty
- A place where Christian faith is at the center
- Safe community within a safe community
- Compelling undergraduate research story
- Unique value that merits the cost聽
The branding includes a new tagline for 精东影业: 鈥淚mmeasurably More,鈥� rooted in Ephesians 3:20. 鈥淚t captures what to expect about 精东影业 鈥� in the classroom, in relationships and in the ways this place shapes what’s possible for your life,鈥� Ayala said.
Nominee, a strategic brand studio, worked with the university to evolve and expand its identity. The new brand will guide how 精东影业 tells its story across recruitment, advertising, communications and other university touch points.
鈥淪ince our founding in 1906, we have always been bold 鈥� seizing opportunities, leveraging wisdom and discernment to take appropriate risks, refusing to settle for what鈥檚 easy over what鈥檚 right, and ultimately trusting God for the outcomes,鈥� said Dr. Phil Schubert, 精东影业 president. 鈥淭oday, we are leading with courage to grow the impact and footprint of 精东影业, so as many people as possible can have the uniquely life-changing experience that we know takes place here.鈥�
The new brand updates include a redesigned seal, expanded color palettes, new typography and flexible guidelines that can be used across a range of contexts.聽聽
Learn more at acu.edu/more.
鈥� Wendy Kilmer
Sept. 15, 2026